+44 (0) 1753 651 656 | sales@optivity.co.uk | Support

Web services

Working with our web developer partner we are able to offer the following services;

web-design

Responsive Web Design and Development

Web designs trends are a bit like fashion in that they change every year, but unlike fashion, web design is largely dictated by developments in technology. As web platforms change and evolve, so do web design trends. Sometimes the improvements are a good thing; other times not so much.

Last year not a lot changed in the world of web design and most new websites adopted the more minimalist approach that has been in favour in recent years. But developments behind the scenes have been inexorably racing forwards and many of the most popular web frameworks have continued to evolve.

Unlike taking the freelancing approach, we offer our clients a level of expertise, and qualified experienced designers and developers. Outsourcing your work has many benefits from reducing cost to improving productivity. We understand the Web industry and the demand from the customers that’s required on every project.

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seo

SEO (Search Engine Optimisation)

Search Engine Optimisation is about increasing the natural or ‘organic’ ranking of your website in search engine results for specific keywords or phrases. When potential client’s searches online for the products and services you offer, you want to appear above your competitors, or at least ensure your business is highly visible within the results. A good SEO strategy will involve keyword optimisation, link building and measures to keep your content fresh, new and relevant.

To start with, it’s vital to remember what the purpose of your website is. Focus first on what you are trying to achieve and only then think about SEO. There’s no point driving lots of traffic to your website for its own sake – you want the right visitors.

 

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ppc

Pay Per Click

PPC helps drive potential customers to your website. When they use search engines like Google to find products and services like your company offers, PPC advertising ensures that your business is featured prominently on the results page. And PPC means you only pay when someone clicks on your ad, not how many times your ad appears on the results page.

As one of a select number of Google Premier SME Partners in the UK, our qualified search specialists make it easy for you to get your campaign up and running, and working effectively for your budget.

Key Features:

  • Fully managed Pay-Per-Click (PPC) campaigns
  • Built specifically for your business
  • Full campaign transparency – easily track results

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Call us to discuss your next web project on +44 (0) 1753 651 656 or

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